Sporty, elegant and timeless – that Lacoste polo shirt with the crocodile logo is one of the most successful and well-known products of the fashion brand Lacoste. The company founder René Lacoste would certainly not have thought that his polo shirt, which he initially created for his own use, would prevail in the fashion world.
Lacoste polo shirt – A crocodile conquers the fashion world
Frustrated by the uncomfortable sportswear, the French tennis star René Lacoste 1927 came up with a momentous idea: He developed a short-sleeved shirt made of a lightweight piqué fabric, which should provide in contrast to the rigid tennis shirts and blazers for more freedom of movement and comfort. With this airy polo shirt, René Lacoste laid the foundation for an unmistakable success story. His polo shirt became so popular that in 1933 he cooperated with the knitwear manufacturer Gillier. The Lacoste polo shirt went into production. From the beginning an embroidered crocodile adorns every garment made by Lacoste. The idea is to use a crocodile as a trademark, the nickname of René Lacoste, which he acquired on the tennis court in the 1920s. In the fashion world, the Lacoste crocodile is the first logo that has been visibly attached to clothing. Today, Lacoste is one of the most successful fashion companies in the world. The company’s product range has also expanded: Lacoste now offers women’s, men’s and children’s collections as well as an accessory line that includes perfumes, jewelery and watches.
Lacoste polo shirt – Classic leisure fashion for high demands
From the legendary white Lacoste polo shirt, which revolutionized tennis fashion, has long become a popular leisure shirt for fashion-conscious ladies, men and children. Decisive for the success of the fashion brand, which has lasted for over 80 years, is the convincing quality and the wearing comfort of the garments. Whether classically cut, tight-fitting and figure-hugging, with or without stripes – the colorful Lacoste polo shirt has become an indispensable part of the fashion world. Combined with a Lacoste sweater and Lacoste shoes, the outfit is perfect for everyday wear, for the golf club or for the party in the evening. A blazer over the Lacoste polo shirt adds a sporty elegance to an office outfit. If you do not want to give up on the comfortable polo shirts even in the transition period, you will be pleased with the long-sleeved Lacoste Longsleeves, which are modeled on the classic with short sleeves in terms of material and appearance.