Nike shoes are originally intended for sports. It was founded by Bill Bowerman, one of the top three sporting goods manufacturers in the world. He initially sells sports shoes under the name Onitsuka Tiger and from 1972 onwards has his first own Nike shoes her, named after the Greek goddess of victory.
Nike shoes – sports shoes with tradition
The success of Nike shoes Above all, it’s based on the brand’s marketing strategy. Right from the start, professional athletes such as Steve Prefontaine, a runner at the Munich Olympics, support the brand by wearing Nike shoes for competitions. The breakthrough to the world’s leading sporting goods manufacturer succeeded Nike 1984 with the help of basketball star Michael Jordan. The Air Jordan Nike shoes are still bestsellers and coveted collector’s items with sneaker fans. In their designs, the shoes are as diverse as the sport itself. The brand manufactures special models for tennis, football, basketball for training and outdoor activities. The Nike sports shoes finally make the leap from the stadiums and sports halls to the street and have become an indispensable part of streetwear.
Joschka Fischer, who wears Nike shoes for his swearing-in ceremony and for the first time combines suit and sneakers with each other, is still unforgotten today. Today, this look is socially acceptable and in demand as never before. Especially the models Air Jordan, Air Max and the newly launched classics have a real cult character today. The simple Nike sneakers in retro style are currently experiencing a veritable hype and are combined with jeans, chinos or dresses. The reason is not only the great look of the shoes, but also their comfort. As sports shoes they have a comfortable footbed, optimal fit and a comfortable sole. They are therefore perfect for long shopping trips or the bike ride through the city. They have long been indispensable for the fashion conscious in the shoe cabinet.