Swedish fashion is far more than the well-known fashion chain with the two big letters. The capital Stockholm has long been an important meeting place for young, creative designers Swedish fashion make known in the whole world. Whether practical, functional clothing or trendy, crazy styles: Swedish fashion convinced all along the line. The sober Nordic style, which has also made the Scandinavian home furnishings popular worldwide, has influenced the first internationally successful Swedish designers such as Filippa K., who thrilled with tight stretch jeans and timeless classic cuts. Soon followed by other young designers like Anna Holtblad and Ida Sjöstedt, who bring the Swedish fashion on the catwalks in the world. The Scandinavians are not only enthusiastic about haute couture, but also about casual everyday wear. Among young people, Swedish fashion is synonymous with comfortable designer jeans from Cheap Monday, Tiger of Sweden or Nudie Jeans. The latter were also pioneers in the new big trend from the far north: sustainable clothing based on organic cotton and other ecologically compatible fabrics.
Sweden was one of the first countries in the world to launch the Sustainable Fashion Academy (SF), a school where young designers learn to design modern Swedish fashion in terms of environmental sustainability and sustainability. Whether it is classic business outfits made of precious materials or casual jeans for young, urban city girls: environmental protection plays a major role in Swedish fashion today and once again makes the country a trailblazer. The Swedish fashion also takes into account the geographical conditions of the country: the Swede loves nothing so much as the Baltic Sea cruise in their own boat or the strip through the endless forests. Accordingly, the range of robust outdoor clothing for leisure is correspondingly large. Who puts on Swedish fashion, can not go wrong. Stockholm, the eclectic capital, has long since become one of Europe’s leading fashion capitals, and what’s hot today in Sweden will take on all of Europe tomorrow.